In this event, on a busy day you set up with a launch monitor on a tee where almost all golfers will be letting rip with their driver. After each golfer has hit their shot, give them their numbers and make an ‘expert’ observation about the improvement that optimizing their numbers would give them. What you want to do, is book golfers in for a future driver assessment. From 72 golfers, our previous results indicate that on an average day you ought to book 20 golfers into future assessments and that 11 of those will lead to new driver sales.
It helps if as many of those golfers pass through the day with an understanding that each of them will have a combination of spin rate and launch angle that should match their ball speed. Their personal Launch DNA.