This is a pop-up active merchandising event on the final hole. The short-game championship can be run as a 9-hole event (that allows you to have two 9s running simultaneously) or an 18-hole event. The tee box for each hole is set to present a short-game challenge.
However, on the closing hole, in front of the clubhouse, the flag is at the back of the green and the tee box is a straight 40 yards to the flag. The Professional is set up with a launch monitor. There is a 5m and 1m radius around the hole.
Each golfer playing through takes their shot. The Professional then provides them with the data (spin and launch) from the launch monitor and a very short analysis of what they observed. Each golfer gets a second try-out with a new wedge. The Professional gives them their reading highlighting any improvements in spin rate and launch.
The 5m and 1m targets around the flag not only facilitate the opportunity for a little flutter (we have suggestions on how to sell 100 dozen golf balls), but will provide real performance feedback to the golfer.
The Professional has a combination of performance and data benchmarks, along with a technique observation, which they then can add to the potential improvement that can be made to a scorecard, to persuade the golfer to book in for either a “wedge assessment” (if they want to sell wedges) or “short-game assessment” (if they want to sell coaching).