20 clubs each ran the playbook for an hour – they could have even run it for longer. Here were the results across all 20 clubs:
(a) 528 lie angles were checked.
(b) 110 of those engagements resulted in a booking for a later club check or swing assessment. That’s a 20% conversion rate.
(c) $34,155 were made in equipment sales and $12,270 in coaching revenue, totaling $46,425.
That’s $88 per lie angle check ($46,425 ÷ 528). So, at $88 per lie angle, if you check just two lie angles from each fourball, and see just six fourballs in an hour, that equals $1,056 per hour ($88x2x6).