The ability to build a database of key customer information with a specific focus on information that identifies sales opportunity (ie golfers not playing with a hybrid).

A continual programme of incentivized customer surveys to collect the information online, from the customer themselves.

Web access to a query solution that allows the Club Professional to interrogate the data with specific reference to a sales opportunity.

Sub databases created of customers who have specific characteristics (ie Golfers with handicaps > 18 that are NOT playing a 460cc Driver).

The ability to enquire on a customer to get contact details so that the intelligence can be used in a mail / text / phone or face to face sales conversation.